Norv Turner will become the Cleveland Browns’ next offensive coordinator after six seasons as the San Diego Chargers’ head coach.
If there’s any such thing as punishment for being part of the regime that squandered some of the best talent in the NFL over the past several years, then going to the frigid Midwest to coach in the sports purgatory known as Cleveland it.
Granted, the issues that plagued the Chargers franchise when Turner was at the helm were not entirely his fault. A.J. Smith is as much to blame for the inability to evaluate and keep talent as anyone, but Turner was part of the regime and will forever be tied to the tyrannical general manger.
The news comes following a dismal season for the Bolts in which they finished 7-9 and in third place in the AFC West in 2012. The Chargers ranked 31st in total yards on offense and 20th in the league in points per game.
He was an uninspiring hire from the get-go after the Smith relieved Marty Schottenheimer of his duties after going 14-2. Turner never had the buy-in of the fan base, and it’s a true wonder whether or not the players did as well.
They definitely didn’t play like it over the course of those six seasons, with the exception of the gift-wrapped All-Pro squads of 2007-09. But things got bad in 2010 when the Chargers were just 24-24 over the next three seasons and failed to make the playoffs while looking worse every year.
The mantra with Turner has always been, good coordinator, bad head coach. With a Browns team that ranked 24th in the NFL in points per game, that theory will be put to the test.
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