MLB

MLB ad patches ‘inevitable’, per league exec

Steve Flynn-USA TODAY Sports

Much like the NBA in major American professional sports before it, and European leagues in almost every sport, Major League Baseball is set to follow suit by implementing advertising patches on its uniforms in the near future.

According to Sports Business Daily, at least one league executive has said that adding patches to jerseys of all teams is a question of when rather than if.

When it happens, it’s sure to ruffle the feathers of baseball purists, who are traditionally as protective of the game’s tradition as anyone. That said, the advertisements were there in plain sight during the London Series between the New York Yakees and Boston Red Sox in June.

For the most part, the ads went largely unnoticed amid an offensive barrage between the two teams.

Signs point to implementation sooner rather than later, especially given the substantial increase in revenue that each team has seen since the NBA implemented ads on its jerseys — $7 million in revenue on average per team is nothing to sneeze at.

Eventually, business decisions will always outweigh those with purity in mind. The traditionalists will likely have to find another hot-button issue to gripe about, as the uniform patches will arrive soon and be here to stay.

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Michael C. Jones is the managing editor and founder of Sports Out West and a Southern California-based sports journalist. His credits include Yahoo Sports and Bleacher Report, among others.
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