NFL

Rams Super Bowl chances shed light on ticket prices

Todd Gurley said last season was a nightmare for the Rams.
Photo Credit: Jasen Vinlove-USA TODAY Sports

Just one season after moving back to Los Angeles, the Rams – until now owners of the third-longest playoff drought in the NFL – have qualified for the playoffs for the first time in 12 seasons. Not only are the Rams in the postseason, but after eking by Tennessee, 27-23, last Sunday, they have also clinched the NFC West and are 10/1 favorites to win the Super Bowl.

Should the Rams make it all the way to the Super Bowl for the first time since 2000, fans will have many more options than they did 17 years ago. The biggest change may be the emergence of NFLOnLocation.com, the official seller of Super Bowl tickets.

Spun out of the NFL three years ago, the company has multiple ticket packages available, all of which include access to the pre-game party as well as game tickets, ranging in price from $6,299-$13,499.  In addition to guaranteeing your 5-figure purchase, The company gives fans the ability to select their own seats via the interactive seating chart as well as plenty of different options, ranging from packages that include hotel and game tickets or deals that include club-level seats and access to the field after the game. The company is running a holiday promotion for $5,500 that includes a ticket to the game and a night-before concert featuring Dave Matthews Band (itself averaging $232 on the secondary market).  

NFLOnLocation has already sold out of its highest end “Platinum Plus” package as well as its “Gold” package, but besides the holiday promotion has multiple other deals that include at least game tickets and pre-game events. All packages include all-inclusive tickets to the Pre-Game Party at the Armory, game tickets and access to help secure accommodations and tickets to VIP events not available to the general public. Three-time Grammy winner Kelly Clarkson will headline the Pre-Game Party, performing at 52 Live at the Armory on February 4th. Among the other performances set for Super Bowl Week are Dave Matthews Band, Jennifer Lopez and Florida Georgia Line

Looking at the secondary market, the average asking price for Super Bowl tickets on TicketIQ.com is $7,277, ranging from $3,704 for seats at the top of Minneapolis’ U.S. Bank Stadium to more than $35,000 for a fifth-row seat the 50-yard line. When TicketIQ began tracking data in 2010, the average price of a ticket to the game was $2,679.

The Rams still have plenty of work to do to get to the Super Bowl. Should they win against the NFC West cellar-dwelling San Francisco 49ers on Sunday, Los Angeles would clinch the No. 3 seed in the playoffs and will host a wild-card game against either the Atlanta Falcons or Seattle Seahawks. The current asking price for tickets vs the 49ers is $251 with a get-in price of $142, according to TicketIQ.

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Michael C. Jones is the managing editor and founder of Sports Out West and a Southern California-based sports journalist. His credits include Yahoo Sports and Bleacher Report, among others.
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